How to Get Your Business on Top of Google Search

Google is visited by millions of users every day and each visit has the potential to convert a reader into your customer. It is one of the most powerful source to drive traffic. Therefore you need to ensure that your site is built as per Google algorithms and quality content is posted regularly to drive traffic.

Search Engine Optimization (SEO) is a process which ensures that your content is visible to the audience when they run a search query on Google. It aims to drive traffic from the ‘organic’ and ‘paid’ sources to achieve ranking on Search Engine Result Pages (SERPs).

Search engine algorithms keeps changing from time to time. Not engaging in right SEO techniques can get your website banned from Google. Why risk it when you can implement Google-approved SEO techniques to maintain your SERP ranks. Integrate following tips to achieve SEO rankings for your website:

InfoGraphic_Google

SEO Formula

With change in Google algorithms, you need to be extra careful while optimizing your website. Implementing right SEO techniques is the best way to create a Google friendly website. It helps you to maintain SERP Ranks.  

Awesome Content + Targeted Outreach + Value Add Preposition = Links

Content is king when it comes to improve Google rankings. A website with great content directly boosts your domain authority and page authority. Always put quality content on your website as Google gives preference to sites that adds value. Think why your site content is better than hundreds of other competitors. It will help you to create value preposition for your customers.

Find Broken Links

Broken links badly hurt your quality score with Google algorithms. It creates a bad experience which downgrades user experience and search engine algorithm. They are the roadblocks in the entire conversion process. Your SEO efforts will be waste if you don’t identify and fix these links. Remove broken/dead links or re-create them by updating the entire content piece where those links are published.

Link out to Authority Sites

Always create backlinks on site with high domain and page authority. Google determines the quality of the link by considering website’s authority and quality score. The pages you link out should reflect the topic of your page.

Do as per Google Updates

Google makes over 500 changes to its algorithms every year. Among these changes, three are the biggest changes that have happened in the past few years, Google Panda, Google Penguin and Google Hummingbird.

Google Panda: The major purpose behind Google Panda was to ensure that sites with high-quality score ranks high on Google. It was all about on-site quality. For the first time, Google started analyzing site content and created a quality score depending upon it.

Google Penguin: The goal of Penguin was to reduce trust that Google had in sites which created unnatural backlinks in order to gain advantage in SERPs. It detected self-made links by the websites.

Humming Bird: Google Humming bird update was an entire new search engine. Its goal was to better understand user’s search query. It was for the first time that Google started identifying relevant keywords for a search query.

For example, when a user searchers for, “the best way to accept credit/debit card payments?” humming bird was able to discrete that for ‘best way’ the users likely would be interested in results that shows ‘the best payment gateway provider’.

Google trends keeps on changing. Nevertheless, we’re sure by integrating these tips, you’ll be able to create an effective SEO strategy for your online business.

Also read our blog on tips for launching a mobile friendly online store. Stay tuned with PayUmoney Knowledge platform and take your business to next level.

Author: Arun Agrawal

It's only fair to share...Share on FacebookTweet about this on TwitterShare on LinkedIn

251 thoughts on “How to Get Your Business on Top of Google Search

  1. Hi Arun,

    I totally agree with above points but I would still say it does not matter how and what updates google does in algo if you have good content then you will rank high always. In simple words Content is the king.

    1. Hi Mukesh Otwani,
      I also admit that content is king, but it’s true that maintaining old links is an extra edge to rank higher your website on Google.
      Google also like if you regularly update your old posts.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Hi Leena

      Thanks for the comment. Yes, Google is updating its algorithm but the basic remains constant.
      Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Let us know how we can help you.
      Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

    1. Thanks for the acknowledgement. Stay tuned with PayUmoney Knowledge Platform for more updates and insights.

      Lets get started.

  2. Wonderful article… It is very important to have high visibility in google for small business but due to big player competition is getting tougher day by day.. Your article will surely help many small traders to come online and gain SEO visibility.

  3. I absolutely love your site.. Great colors & theme. Did you develop
    this site yourself? Please reply back as I’m
    looking to create my own personal site and would like to learn where you got this from or exactly what the theme is named.
    Thank you!

  4. An outstanding share! I’ve just forwarded this onto a coworker who has been conducting a little research on this.

    And he in fact ordered me breakfast due to
    the fact that I stumbled upon it for him… lol.
    So allow me to reword this…. Thank YOU for the meal!! But yeah,
    thanx for spending the time to discuss this topic here on your site.

  5. You’re so awesome! I dont suppose Ive read anything like this before.
    So nice to find any individual with some original thoughts on this subject.
    truly thank you for starting this up. this website is one thing that’s wanted on the
    web, somebody with some originality. good job for bringing new things to the internet!

  6. Good website! I truly love how it is simple on my
    eyes and also the data are well written. I’m wondering how I could be notified anytime
    a new post has been made. I’ve subscribed to your feed which
    should do the trick! Have a pleasant day!

  7. I’m impressed, I have to admit. Seldom do I encounter a blog that’s both equally educative and entertaining, and
    let me tell you, you’ve hit the nail on the head. The problem is an issue that too few men and women are speaking intelligently about.
    I’m very happy I stumbled across this in my
    hunt for something regarding this.

  8. You’re so great! I don’t suppose I’ve discovered anything like this before.
    So good to find any individual with some authentic
    thoughts on this subject. truly thank you for starting
    this up. this website is a thing that is wanted online, someone with a little bit creativity.
    useful job for bringing new things to the web!

  9. Please keep on posting these kinds of top quality
    stories as this is an uncommon thing to find today. I’m always searching online
    for posts that can help me. Awaiting another outstanding
    web site. Good luck!

  10. Excellent website, excellent post as well! I genuinely love how it is simple on my eyes and the data are well written.I’m
    wondering how I could be informed whenever a new post has been made.

    I’ve subscribed to your RSS which should do
    the trick! Have a pleasant day!

  11. I truly got into this article. I found it to be interesting and packed with unique points of view.
    I like to read material that makes me think. Thank you for writing this great content.

  12. Nice post. I was checking continuously this blog and I’m impressed!

    Very useful information specially the last part 🙂 I care for such info
    a lot. I was seeking this certain info for a very long time.
    Thank you and best of luck.

  13. Hey, I thinmk your site might be having browser
    compatibility issues. When I look at your blog site in Chrome, it looks fine but when opening in Internet Explorer, itt
    has some overlapping. I just wanted to give you a quick heads up!

    Other then that, very good blog!

  14. Right here is the right website for anybody who really wants to understand this topic.
    You understand a whole lot its almost tough to argue with you (not that I personally would want to…HaHa).

    You definitely put a brand new spin on a topic that has been discussed for many
    years. Wonderful stuff, just excellent!

  15. Wonderful items from you, man. I’ve take into accout your stuff prior to and you
    are just too magnificent. I really like what you’ve received here, certainly like what you are stating and the best way through which you say it.
    You’re making it entertaining and you still care for to stay it sensible.
    I can’t wait to read far more from you. This is really
    a great website. http://speak2change.org/some-hints-for-generating-a-valid-statement/

  16. Hey I know this is off topic but I was wondering if you knew
    of any widgets I could add to my blog that automatically tweet my newest twitter
    updates. I’ve been looking for a plug-in like this for quite
    some time and was hoping maybe you would have some experience with something like this.
    Please let me know if you run into anything.
    I truly enjoy reading your blog and I look forward to
    your new updates. http://book-cadillac.org/compose-motivational-essay/

  17. Whoa! This could be among the most useful blogs we’ve came across on this subject.

    Spectacular. I’m also an expert in this topic so I can understand your effort.

  18. Hi. I found your blog utilizing msn. This is a very well
    written article. I will be sure to bookmark it as well as return to read more of your helpful information. Thanks for the post.
    I will definitely return.

  19. I’m honored to obtain a call from a friend as he identified the key ideas shared on your site.
    Browsing your blog post is a real superb experience.
    Thank you for taking into consideration readers like me,
    and I wish you the very best.

  20. Quality writing is everything with regards to enhance Google rankings. A site with awesome substance specifically supports your space expert and page specialist. Continuously put quality substance on your site as Google offers inclination to locales that includes esteem. Think why your site substance is superior to many different contenders. It will help you to make esteem relational word for your clients.

  21. You’re so great! I don’t think I can learn something like
    this before. So great to find someone with some creative ideas about this subject.
    really thank you for bringing this up. this website is something that’s needed on the net, somebody with
    somewhat originality. excellent job for bringing something
    new to the web!

  22. Fantastic post however , I was wanting to know if you could write a litte more on this subject?
    I’d be very grateful if you could elaborate a little bit more.

    Bless you!

  23. Great day! This post could not be written much better! Looking over this
    post reminds me of my previous room mate! He always kept chatting regarding this.
    I will forward this write-up to him. Surely he will have a good read.

    Thank you for sharing!

  24. Fantastic beat ! I would like to apprentice at the same time as
    you amend your website, how could i subscribe for a blog web site?
    The account aided me a acceptable deal. I have been a little bit
    acquainted of this your broadcast provided bright transparent idea

  25. After study a few of the blog posts on your website now, and
    I truly like your way of writing a blog. I bookmarked it to my
    bookmark website list and will be checking back soon. Pls take a look at my web site too and let me know your opinion.

  26. Hi there! This post could not be written any better! Reading through this post reminds me of
    my previous room mate! He always kept talking about
    this. I will forward this page to him. Fairly certain he will
    have a good read. Thanks for sharing!

  27. I really love discovering something totally new in the world.
    Start off talking . Many of us discovered out about %BT%
    I had created not problems that`s your option! Having said that, have
    you considered the assistance with very own article content?))

  28. Hello, i simply planned to drop that you a line to say that we totally enjoyed this certain post from yours,
    I have subscribed to your Feed and have completely skimmed a number of your articles or blog
    posts before and enjoyed every bit of them.

  29. Howdy! This post couldn’t be written any better! Reading this post reminds me of my old room mate!
    He always kept chatting about this. I will forward
    this article to him. Fairly certain he will have
    a good read. Thank you for sharing!

  30. Wow! This could be one particular of the most useful blogs We’ve ever arrive across on this subject. Basically Wonderful. I’m also a specialist in this topic so I can understand your hard work. gbcgfccecbcg

  31. Thanks a bunch for sharing this with all of us you actually realize what you’re talking approximately! Bookmarked. Kindly also visit my web site . We will have a hyperlink exchange arrangement among us! kgedakbkkfkd

  32. Every weekend i used to pay a visit this website, for the reason that i wish for enjoyment, for the reason dkddcdfagedd

  33. I blօg quite often and I seriously thank youu foor your ϲontent.
    Youur article has really peaked my interest. I’m going
    tο book mɑrk youг site and keep checking for new
    details aboutt once a week. I opteⅾ in for your Feed
    as ԝеll.

  34. Outstanding post, I conceive people should acquire a lot from this web blog its rattling user genial. So much superb info on here ccdkeekcegde

  35. I just couldnt depart your site prior to suggesting that I incredibly enjoyed the standard information an individual supply for your visitors? Is gonna be back often so that you can inspect new posts eaccgekbdgea

  36. Howdy! This article could not be written any better! Looking at this post reminds me of my previous roommate! He constantly kept preaching about this. I’ll send this information to him. Fairly certain he’s going to have a good read. Thanks for sharing! beabdegeedge

  37. Fantastic beat ! I wish to apprentice while you amend your website, how can i subscribe for a blog web site? The account aided me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept acffckebekdekaec

  38. Hey! Do you know if they make any plugins to help with Search Engine Optimization? I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains. If you know of any please share. Many thanks! daeegcekdbee

  39. Immigration …the time to read or check out the content or sites we have linked to below the… gbdaadgeecad

  40. Thanks for the article, is there any way I can receive an email whenever you publish a new update? cekeeebbgdde

  41. Wonderful blog! I found it while surfing around on Yahoo News. Do you have any tips on how to get listed in Yahoo News? I’ve been trying for a while but I never seem to get there! Appreciate it geeceecdddefdcdc

  42. I’ve been absent for a while, but now I remember why I used to love this website. Thanks, I’ll try and check back more frequently. How frequently you update your site? eefggadageaf

  43. You are a really persuasive writer. I can see this in your writeup. You’ve a way of writing compelling info that sparks significantly interest. afckdafcdbbdgaea

  44. That’s really helpful to rank your website in Google on top. but i am sure many of my friends don`t know how to find broken links.
    Friends you can use Google webmaster to find broken links on your website, for this first you have to verify your website in Google webmaster.

  45. Greetings! I’ve been following your blog for a while now and finally got the bravery to go ahead and give you a shout out from Atascocita Tx!
    Just wanted to tell you keep up the great work!

  46. When I were the one having to write this article, all these readers would be unhappy.
    It’s a good thing you’re the writer and you bring new
    ideas to us all. This is compelling.

  47. It is perfect time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I want to suggest you some interesting things or suggestions. Perhaps you can write next articles referring to this article. I wish to read more things about it!

  48. Thank you for sharing this story. I am certainly tired of
    desperate for relevant and intelligent commentary on this subject.
    Everyone nowadays seem to go to extremes to either
    drive home their perspective or suggest that everyone else in the world is wrong.
    many thanks for your concise and relevant information.

  49. Greetings! I’ve been reading your web site for a
    long time now and finally got the bravery to go ahead and
    give you a shout out from Lubbock Tx! Just wanted to say keep up the great
    work!

  50. What’s up, this weekend is fastidious for me, because this time i am reading this great educational
    piece of writing here at my house.

  51. Greetings from Florida! I’m bored to tears at work so I decided to check out your blog on my iphone during lunch break.
    I really like the info you provide here and can’t wait to take a look when I get
    home. I’m shocked at how quick your blog loaded on my mobile ..
    I’m not even using WIFI, just 3G .. Anyhow, fantastic site!

Leave a Reply

Your email address will not be published. Required fields are marked *