How to Run Facebook Ad Campaigns

Facebook is the most efficient way to increase online sales as it is home to 1.57 billion active users. Facebook helps your online business to connect with users who matters the most. With large user-base and easy-to-navigate interface, advertising on Facebook involves minimum risk of time and money.

It helps you to start a targeted ad campaign and increase visibility of your brand. You can set a desired budget which you want to spend over a set period. Clicks at Facebook can cost you less than $1, depending upon the audience and reach you are targeting.

Facebook directs users to your Fb business page or to the landing page where you want users to fill lead generation form, make a phone call or buy any product or service.

Steps to Run Facebook Ad Campaign

Step 1: Log in to Facebook Account

Simply log in to Fb Account, then click on “Create on Ad” in the dropdown menu next to the home button. It will take you to “Advertise on Facebook Page”.

FB Advert Step 1

Step 2: Choose Objective

You need to define the KPIs for your Facebook Adverts. Facebook gives you the freedom to select from a wide range of specific business goals. Some of them are:

  • App Engagement
  • App Install
  • Post Boosts
  • Offer Claims
  • Page Likes
  • Website Conversions
  • Video Views
  • Event Responses

Facebook Advert Step 2

Step 3: Create Your Advert Account

Enter your account information and fill necessary information such as account country, time zone and currency. All your advertising billing and data will be recorded in the currency and time zone of your choice.

Facebook Advert Step 3

Step 4: Define Your Audience

You need to experiment with several targeting option available here at Facebook Adverts. These experiments will help you in finalizing the audience that best fits your business goals.

Facebook targeting tool takes into consideration all the major prospects so that your ad gets trigger to the most relevant audience.

Facebook Advert Step 4

You can choose between a specific audience (age, location, gender, language etc.) or a broad audience. If you driving traffic to your website is the primary objective, then focus on audiences who can become potential customers. Otherwise, you can select broad audience if you just want to build general brand awareness.

Step 5: Set Placement

Select apps and services offered by Facebook, where you want to run your Facebook Adverts. The available placements are:

  • Facebook feeds (mobile and desktop)
  • Facebook right-hand column
  • Instagram
  • Audience Network

Facebook Advert Step 5

We recommend you to select “Automatic Placements” as it will automatically show your ad to audience in the place likely to perform best.

Step 6: Allocate Budget

Facebook allows you to choose either a daily budget or a life time budget. Daily budget will run your ad continuously throughout the day. Daily budget for an ad set is $1.00 and must be at least 2X your CPC. However if you want to run your ad campaign for a specific period of time, then go for Lifetime budget option.

Facebook Advert Step 6

Step 7: Choose the Format of Your Ad

Choose how you would like your advert to look.  You can either select single image ad or a multi-image image (Carousel).  A carousel is three to five scrolling images that comes with no extra cost.

For Single Ad Image

Text: 90 characters

Link Title: 25 characters

Image ratio: 1.91:1

Image size: 1200 pixels x 627 pixels.

For Multi-image ads

Image size: 600 x 600 pixels

Image ratio: 1:1

Text: 90 characters

Headline: 40 characters

Link description: 20 characters

Your image may not include more than 20% text.

Also read our blog on,Grow your Business with Google AdWords”Stay tuned for our next blog on, “How to Optimize Your Facebook Adverts”.

 

Author: Arun Agrawal

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