We all need customers to make our online business work. Whether you have few customers or thousand prospects visiting your website, how you get them and convert them into a customer is what is important. This makes Customer Acquisition a crucial aspect of your online business.
Selecting the right customer acquisition channel that drives sale is therefore important. The key to understanding customer acquisition process is to identify how, where and why your prospect audience buy and engage with the channel effectively.
You must be well adverse to create and identify the customer acquisition channel that works best for your online business. There are various customer acquisition channels, from social media to email marketing, Google AdWords to YouTube Marketing which you can leverage to generate leads and drive sales.
Your online business needs loyal customers and as the need of your customer changes, so is the channel attracting them. Constantly evolving technologies and mobile experience have changed the way a customer interacts with the platform.
You must follow the best practice to acquire your customers-be it any channel. Before we identify the best channels for your customer acquisition process, let’s know the process involved:
- Know Your Customer: Always ask yourself who is your target audience, what is its’ behavior and demography.
- User Experience & User Interface: Audit your website such that it gives the best user experience to the customers interacting with your communication.
- Unite Feedback Channel: Value your customers and give them preference in case of any query or resolution.
Here we have shortlisted few relevant channels which you use to start an effective customer acquisition process:
Content is King when it comes to acquiring customers. It is the best and most popular way to reach out to a mass audience. Companies write blogs and market them across channels in order to achieve massive engagement rates. Content Marketing helps your customer understand your product in a better way. It creates value which is the backbone of every customer acquisition cycle.
“Content Marketing is the relevant channel that targets your prospect audience and incorporates your value proposition at the same time”
Search Engine Optimization
If you are creating a lot of unique content in the process of Customer Acquisition and if you are able to optimize it, then you can attract millions of potential customers searching for relevant content. Search Engine Optimization is a free channel through which you can generate leads and drive sales.
Millions of people are searching for content online and they use relevant keywords to find the best answer to their search query. You must ensure that you are optimizing your content and working as per the algorithms to rank best across search engines.
Nothing has replaced or displaced email as a super-valuable medium to engage your target audience. This is the reason most of the online businesses rated that lead generated through email marketing are of high quality. People are present on mails and it means that they will be more responsive to the content you are mailing them.
Since the internet knows no boundaries, it is clear that your email communication can reach anyone in the world, if you are targeting it correctly. It is the perfect marketing channel to acquire customers easily and that too quickly.
Social Media Marketing
Think of Social Media as a modern tool for “word of mouth marketing”. People are talking about brands on social media. They are sharing experiences and giving feedback. Your Prospect audience is constantly present on social media and hence you can tap into their interest by targeting correctly. Channels such as Facebook, Twitter and. In have millions of active users, thus making social media the most relevant Customer Acquisition channel.
AdWords is the largest online advertising networks in the world. Millions of online businesses use AdWords to reach out to new customers in order to drive sales. Google AdWords is categorized as:
Search: Search network refers to pay-per-click advertising. In search, you need to bid as per the relevant keyword of your business. You can display your ad if a person enters those keywords into the search engines.
Display: It refers to the banner style advertisements which is shown on Google partnered websites.
Video: Video advertising refers to the YouTube marketing platform offered by Google.
Also read our blog on, “The Importance of Mobile in Financial Services”. Stay tuned to PayUmoney Knowledge Platform.