Content is king when it comes to market your brand’s products or services across the channels. It continues to be an important parameter to scale reach, visibility and brand awareness. Your online business needs to deliver content in the most relevant way to reach out to new audience and groom the existing base. It helps your online business to drive sales and engage users.
Although content marketing is changing and evolving in many ways it interacts with the user, it is still the most relevant driving engine for Search Engine Optimization and Google Algorithms.
After working for a numerous years in the field of content marketing, I’ve immersed in the issue of latest content marketing trends. I have gathered my unique perspective to highlight the trends which you should definitely test in your content marketing efforts to gain desired results.
Here are few content marketing trends that will definitely change the way marketers prepare their content marketing strategy:
Content Marketing Trends for 2017
1. Year Strategy
Formal and organized content marketing strategy will replace a tertiary content. As I’ve grown in the content marketing efforts, I’ve concluded that a formal 12 month or a year strategy will document your content marketing plans in a more responsible manner. It includes the topics, themes, vision, audience and your business objective.
“A year strategy in your content marketing efforts can help you increase the amount of content you produce without compromising the quality”
Don’t forget to include all the basic necessities while planning your strategy. You need to cover every single perspective about why and how you are going to market your content. Go back to your analytical data and compare your efforts with the strategy you implemented in the past.
2. Increase Relevant Content
The amount of audience seeking relevant content is increasing every single day. Users are now consuming content which caters to their needs in the best possible manner. Many reports have suggested that numerous businesses are going to invest their efforts in marketing their content across various platforms.
This suggest that you need to activate every relevant channels where you can engage with your audience. It includes activating your own company blog just like Blog.PayUmoney.com. Keep your content relevant by continuing to publish key topics discussed by your users.
3. Value Preposition
Your value proposition is the unique selling preposition which your product or service market to its prospect audience. It is one of the single most important element which differentiate your online business from the rest. Clearly communicate what experience your brand offer for each product or service.
You must clearly propagate the purpose behind your product or service and how it benefits your users. Tell consumers how you solve their problem and what makes your online business unique and valuable.
Define below elements for your content marketing team so that it can generate value prepositions in the best possible way:
- Business Goals
- Target Audience
- Audience Needs
4. Video Content
We all know that videos continue to dominate online search queries. Therefore, it is quite important for you to start purposing your content into videos. Video marketing engages your user in a more efficient way than articles or blogs. Adding a video on your website definitely increases your conversion rate.
Video content also strengthens trust and creates long term relationship with the users interacting with your online business. Video increases the time spent by visitors on your site, thereby boosting your site’s performance in the eye of Google. You are likely to rank high on search engines if you have embedded a video in your landing page.
5. Increased Mailer Content
Email marketing still is the most consumed content marketing platform by consumers across the globe. It is easy to access and allows your online business to niche target audience base. Email marketing is a great way to market your content in the year 2017. Refine your email list in order to make it more targeted. Consider testing your subject lines to increase your open rates.
When it comes to conversion, there is no more powerful platform than email. Average click-through-rate of email is around 2% whereas average click-through-rate from a tweet is around 0.5%. This makes email 6x times more efficient medium to interact with the audience base.
As we have witnessed content marketing over the years, 2017 definitely promises an exciting times. Above trends will definitely add depth to your content marketing initiatives and the experience you incorporate to keep your users engaged.
Author: Megha Laroia
A logomaniac, a foodie and a marketing enthusiast! Megha is a writer with around 8 years of experience in working with media as well as marketing. Currently, working with the marketing team of PayU.