Marketing & Sales

How To Create Content That Brings In Maximum Conversions?

What would be your pick? We are sure most of you naturally would be inclined towards option ‘b’. This is an obvious...

Written by Kinjal Shah · 2 min read >
how to write content for conversion

What would be your pick?

We are sure most of you naturally would be inclined towards option ‘b’. This is an obvious choice as; images not only provide reading convenience but also reflect the hygiene of the blog.

Blog covers, memes, infographics, gifs are some of the ways you can showcase your content creatively and more effectively. A classic example of making wise use of catchy images is blogs and emailers.

Pick up any promotional emailer from your inbox or visit any blog site, you’ll find marketers toying around with vivid images to grab eyeballs and educate readers.

So, if you want readers to repeatedly land on your content and further convert into avid users then, using the catchy images is the key!

Compelling CTA

Call-to-Action buttons are intent magnifiers. They tell the readers what exactly they are supposed to do and at what point in time.

For example:

There 2 most used and conversion-friendly CTAs:

Don’t just see the length of each CTA above, also observe the context, tone, and compulsion it projects.

Here are some useful statistics put forth by marketing experts:

Make the most of these findings and start converting visitors to users the compelling CTA way!

Comprehensive Voice

By comprehensive voice we mean the tonality of the text, your choice of words, how actionable is your content and so on.

Conducting your content in a graceful voice is important to make sure that it is read in the way it is intended to be written. As per the trends we have been observing recently, writing actionable content triggers urgency and empathy in the minds of the readers.

Example: Replace sentences like “You need to write in an active voice rather than in passive voice.” with “Write content in an active voice.”

By drafting content which is on-point assures that things will move faster. Hence, in this case, conversions will take place faster.

Remember to concise, to the point, crisp and actionable with your language and words you use to impact and inspire masses.

Creative Presentation

It wouldn’t be wrong to say that this point is a mix of all the three mentioned above and the rest as well. Creative presentation is basically the overall look, feel and presence of your content.

Are all the colors, typography, text positions, image layout, background, theme and so on is the correct order and place?

As small or basic the above elements may seem, but together they can make or break your content. Beware, conversions are your priority and hence having your creative presence in all good shape and form is of utmost importance.

Let’s sum up: Whether you are small or a big business, content is important for conversions. However, laying it well is all the more important to draw maximum attention.

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Does your marketing strategy comprise of branding, advertising & promotions, social media presence for conversions? But, what about content marketing?

‘Content is King’ holds all the truth when it comes to building a perfect marketing strategy for your business. Just think through this: content is everywhere and in all possible forms. Then, how can it not help you bring in better leads and higher sales?!

In this blog post, we will emphasize on the elements that help increase conversions!

Role Of Content To Increase Conversions

If you are writing mere basic content in the form of blogs then, getting conversions as per your expectations may seem too far-fetched. However, technology is advancing every minute and so are the search engines’ content indexing criteria.

By merging your creative writing skills with SEO. This merger will eventually result in your business topping the search engine lists of good content to read, thus bringing in quality leads and conversions.

You can check out our expert article on how to write quality blogs that are optimised.