Expert’s Guide To Instagram Content Strategy

instagram content strategy

As of April 2018, India is the 3rd leading country globally with a base of 59 Million active Instagram users just after US & Brazil.  In this increasingly advancing social media universe, Instagram has become a great destination with tremendous potential for businesses. Thus, it is important to get the Instagram content strategy right and different from your competitors!

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“Traditional marketing talks at people. Content marketing talks with them.” - Doug Kessler Click To Tweet

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A good Instagram content strategy gets the attention of readers, however, a great content strategy keeps them engaged for long. Having such a strategy is particularly essential in the beginning to tap readers, fans, followers and eventually, customers for your business. Once you discover an arrangement that works for you, you just have to follow the lead. Let’s get started on this journey to discover your Instagram Content Strategy.

Key Pointers To Instagram Content Strategy

Are you looking out for content strategies that will bring you, new followers? Or to keep your audiences engaged? Or for more? Use these amazing tips to get them anchored to your profile for good!

1. Posting Creative Photos Or Videos

Understand the objective of your business and what defines your brand. Conceptualize how you would like to present these objectives in your Instagram content, be it photos, videos, posts, stories, hashtags, etc. For example, PayUmoney uses similar visuals like colors, fonts, and dedicated logo to stand out as a distinct brand to the audience.

instagram content strategy payumoney profile

Using consistent visuals, helps you build your visual brand voice and create your version of the brand story. Keep your content creative and colorful, featuring your products and services to the best.

In addition to that, use Instagram stories! Instagram Stories are gaining popularity day by day. This new feature by Instagram lets you publish photos, videos for 24 hours after which they disappear. These stories have some amazing features such as adding stickers, hashtags, location, polls, gifs etc. that make them attractive and interactive. Not only this, but they also provide the “Swipe Up” outbound link feature on sponsored stories (available to Instagram accounts with more than 10,000 followers).

Here’s how to use Instagram Stories:

  • Be creative, be spontaneous, and keep buzzing.
  • Post behind-the-scenes, live videos, Q&A, new product launch glimpses, campaign promotion posters, etc. on these stories.
  • Direct viewers to various landing pages using ‘Swipe Up’ and thus increase revenues.
  • Make the content easily readable and viewable making it appropriate for better understanding.
  • Keep the best of your stories for longer with ‘Story Highlights’

This will provide the opportunity for more people to see and engage. However, be careful not to deviate from your brand voice.

2. Creating Perfect Post

Captions are one of the most important parts of your post, and also, often the overlooked ones. Though there is a limit of 2200 characters for the caption, brands must put in efforts to make it worth reading.

They are part of your brand story and contribute massively to generate customer connection and hence interaction. Viewers don’t just read ‘description’, they look out for a story which is interesting, builds a mood, showcases an experience and inspires them for action.

Here’s how to write Instagram Captions:

  • Place the key information of your message in the first few lines of your message. Ideally, it should not be more than 2-3 lines.
  • Ensure the language used is not bombarded with jargons, but is simple, creative, user-friendly and most essentially, relatable to your brand context.
  • Induce a User Generated Content in your caption like asking questions, asking to share an opinion or feedback etc.

This will encourage your customers to come on board for communication with your brand and give them the feel of belongingness. However, do not get personal. You are given this feature for a reason, make most of it!

3. Using Apt Hashtags(#)

Hashtags make you They help you connect with new viewers and followers. Hence, research appropriately to understand the popular ones for your audience and use relevant ones in your post. For example, your business is related to Fashion, type #fashion and you will get the search results (as shown below) along with a number of public posts for the hashtags.

instagram content strategy hashtag search

If you wish to create a hashtag of your own i.e., branded hashtags, keep them relevant and easy to remember. Promote them on all your social media platforms like Facebook Page/ Groups, Instagram Page, Twitter Page etc. This will ensure discoverability, increased engagement, and better recall.

Pro Tip: For better results, use a mix of popular hashtags (to drive traffic) and branded hashtags (to promote the brand); at least in your initial Instagram journey.

For example, PayUmoney uses its branded hashtag: #PayUmoney with popular hashtags like #BusinessTips, #TuesdayThoughts for their Tuesday post campaign

instagram content startegy hashtag

Geolocations: Geolocation or location tagging allows users to search, tag, comment and engage with your content associated with the particular location. Organizations promoting travel and events can particularly leverage this feature for user involvement. The physical stores may also create a location for their store through a Facebook check-in and use it on their Instagram account.

It is recommended to use this location in every applicable post for audience engagement. Also, you may use the geo-tagging sticker in your Instagram stories to promote your store and thus, the brand.

Instagram Insights For Your Business

Use and find out what makes your audience interact with you. Note the posts that drive maximum engagement, refurbish your content accordingly and keep optimizing. Be regular in posting your content as it creates a routine for followers to check updates on your different products and services on that specific day or a specific time. Hence, you make the customers come to you on the exact day and time you want.

instagram content strategy infographic

Content will always be the foundation of your Instagram Business Profile and distributing it, is the next stage. The beauty of Instagram is, it allows you to directly connect to your profiles on Facebook, Twitter, and Tumblr, providing you opportunities to cross-promote your content across various other channels. So gear up and formulate that winning Instagram content strategy which captivates your audience!

With all your marketing efforts for your business in place, it’s a good idea to have an all-in-one payment solution in place as well. Now to enjoy the best payment gateway experience and grow your business effortlessly!Payumoney signup

Recommended Reads

instagram for business ebook download

How To Promote Business On Instagram & Drive Sales

3 Successful Instagram Marketing Strategies For Businesses

Author: Vrushali Avhad