SEO 2018: Leading Trends and Tips For Marketers

seo 2018

As a marketer, we are well versed with the concept of Search Engine Optimization (SEO) and how it works. Just a retouch on SEO, search engines like Google, etc., suddenly does not decide to push your content on the top or first page. SEO is the key element here. It is an organic way to boost your content on the first page or top result of search engines. However, SEO 2018 seems like a gatecrasher for a news of content creation and result searches. We have highlighted a few SEO trends which are buzzing in 2018 and live long in 2019 as well!  

61% marketers believe that improving SEO and growing their organic presence is their top inbound marketing strategy (source: Hubspot)

seo 2018

We have highlighted 6 SEO trends which are buzzing in 2018 and seem to go deeper in 2019 as well!  

1.The Good Old Trends For SEO 2018 

We do know that old is gold and hence, the basics of SEO are never running out of stock. Setting your keywords, meta tags, descriptions, images, and more right, is an evergreen formula that contributes to high search engine ranks. Search engines algorithms enhance every fortnight (almost). To meet the minimal requirements of these algorithms, having the traditional SEO system in place is vital. You can quickly run through these techniques in our ‘How to skyrocket your traffic by 500%’ now to avoid any mistakes in the basics.  

2. Backlinks 

Lately, on social media platforms like Instagram, you must have come across abbreviations such as S4S, L4L, C4C and so on. What are these exactly? These are terms used by prominent personalities or businesses to get more followers, likers, and commenters on their handles.  

  • S4S – Share for share 
  • L4L – Like for Like 
  • C4C – Comment for Comment 

For example: if you own an online business and you want to grow your followers. You will identify similar players like yours in the market and ask them to share, like or comment on your post and in return, you do the same for them. This way you are sharing your followers with each other in order to gain more visibility.  

Why I am putting this concept forth under “backlinks”? This is because, when it comes to content, backlinks work the same way as S4S on social media. Backlinks are basically, mentions of other blogger or influencers in your blog and vice versa. Backlinks are a big hit in SEO 2018, as it automatically builds brand credibility for your content. It seems easy, but it may get difficult if you belong to a very niche genre of business, where getting readers or visitors to your website is a task. However, do not skip this trend as it will get you places in the longer run! 

3. Guest Blogs 

Guests are always welcome. Be open and invite them to write for your blog. Guest blogs are basically in sync with backlinks. A blogger or an influencer writes for your blog to reach out something specific to your audience. Guest blogs work best if the person who writes for you or the blog you are writing for has high DA (domain authority), PA (page authority) or credibility in the industry (CEOs, independent bloggers and so on). Because of all the privileges that tag along with guest blogging, it is a mainstream SEO trend and component.  

4. Smart Magnet Method 

This method is where you need to bid for keywords smartly. The smart magnet method is about identifying the most used ad keywords and using them in your content or copy.  

For example: I write marketing and payment blogs for PayUmoney. Here are the smart steps I will take:  

  1. Get into the incognito mode 
  2. Type my intended search. Eg: best payment gateway 
  3. I am sure all the top searches with have 2 letters for sure: AD 
  4. Now, I will see all these ads and pick the keywords. Eg: payment gateway India
  5. I will this keyword in my article and make it strong enough to rank high

So, the smart magnet method is nothing, but identifying keywords from the ads and attracting more visitors by ranking high. 

5. Multiple Content On Multiple Platforms 

Multiple content connotes, repurposing content. Content is a vast field and carries multiple facades: long form, copy, videos, presentations, audio, gifs, infographics, memes, stories and so much more. But it is not necessary that all forms are consumed equally. Today’s fast-paced, less patient world demands something short and sweet. So it’s another smarter way to rank: create long-form content and break into small content verticals for better results and views. Try this experiment out:  

  1. Go to Google.com 
  2. Type “Instagram content strategy” in the search bar 
  3. You’ll see PayUmoney’s blog + video ranking on top of the second page.  

Thus, having multiple forms of content published on multiple platforms is a plus point in the age of SEO 2018! You can checkout PayUmoney SlideShare and PayUmoney YouTube channel for a live demo on how to create optimized repurposed content.  

6. Voice Search 

This is the future! 2/3 people use their smartphones less often because of digital voice assistants such as Amazon Echo or Google Home (source: CNBC). Also, at least 37% population uses Siri, 23% uses Microsoft’s Cortana, and 19% use Amazon’s Alexa monthly. Click To Tweet

These statistics are enough to underline the fact that voice searches are the way to go for marketers. What people say is not what they type. For example: you want to learn “ways to collect payment online” but while typing you might go ahead with “how to collect online payments easily”.  Hence, coating content with what people might voice search than write search is brimming up.  

These 6 trends may seem very obvious. But it is always recommended to have a close view at it and explore new detailed horizons when it comes to topping up with SEO 2018. Before I close this session up I would like to provide a cheat sheet to the latest SEO tools which all businesses must have!  

  • SEMrush – for detailed content analysis 
  • Sumo – for clean email listing and subscriber forms 
  • Google Keyword planner – for accurate keyword volumes 
  • Yoast – for crisp SEO content recommendations 

With all your marketing efforts for your business in place, it’s a good idea to have an all – in- one payment solution in place as well. Now enjoy the best payment gateway experience and grow your business effortlessly! 

seo 2018

Author: Kinjal Shah